“The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.” Bob HoffmanSomething is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely there’s a better way?
We were having a cup of tea and a chat one morning when we had the idea for this book. In our opinion, the quality and effectiveness of advertising in general is not good enough. We think the way businesses work with agencies and the way that agencies organise themselves and develop advertising needs to be improved. It’s time the advertising industry had a much-needed kick up the proverbial. So we thought it would be helpful to collect the ideas and approaches that have helped us to make better advertising for our clients over the last ten years. Whether you’re a business owner, chief executive, marketer or brand director who works with ad agencies, or an agency chief, ad exec or creative, we hope you find this book thought-provoking and challenging. Most of all, we hope it helps you make better advertising. Put the kettle on...
“This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott
“Vic and Andy have come up with a foolproof way to help you discover if you are a good agency. Ask yourself: ‘Dare I give this book to all my clients?’” Steve HarrisonAvailable exclusively at the Design Museum in London or on their online shop – here.
If you're a business owner, chief executive, marketer or brand director interested in getting more out of your advertising, you can request a copy directly by emailing email@example.com or firstname.lastname@example.org
“Get it, read it. You’ll feel better for it. More importantly you’ll do better as a result of it.” Brian Jacobs, The Cog Blog
“Just the sort of book you would expect from these guys. If you want advertising with cut-through, that is challenging and with a bit of irreverence thrown in, this is for you.” Chris Jessop CEO Expert24